Building A Better Brokerage

 

 

MARK HUGHES:

 

Real estate industry sales, marketing and management veteran, Mark Hughes is the COO at First Team Real Estate in Southern California. First Team is currently the #1 independant real estate company in SoCal and #10 in the country. Mark is passionate about helping agents become top-producing personal real estate brands and being the agent first in mind in their target markets.  He is the author of the popular industry book and workshop series: Branded Agent.  Mark is a recent Sotheby‚Äôs International Realty affiliate owner and managing broker.  He is a Re/Max International Hall of Famer and for over two decades has accumulated comprehensive luxury sales and marketing success with a track record of delivering multi-million dollar results. With career national sales well over a quarter billion, Mark has been consistently ranked in the top 1% of agents worldwide.  He is an accomplished real estate speaker, media talent, and former HGTV National Open House host.  Mark is a skilled sales strategist with a keen understanding of branding and marketing techniques that attract real buyers and accelerate sales.  He is adept at leveraging his analytical and industry talents to develop and execute tactical plans that delivers unparalleled competitive performance, increased customers, and international asset awareness. He is an inspiring manager and motivating leader.  Mark maintains a strong industry voice, remains an industry innovator, and is best known for his engaging drive and tenacity. Mark holds multiple brokers licenses and a BA from the University of Virginia.  Mark resides in Santa Monica, California with his wife Judy, daughter Katherine, and son Dean.

 

 

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Operations: Eliminating Friction

One year operations renovation taking a 40 year history of success and retooling for the next 40.   Owners call it taking care of the three R's.  Retention, Recruiting, and Results.  We take it another step into the R2/P/E3 = Recruiting and Retention/Production across the value chain/ Efficiency, Execution, and Effectiveness in Operations.  Becoming attractive to agents and clients is the key.  Nail a few, now available 3rd party integrations into your enterprise processes; and become attractive, retentive and productive.

 

   The opportunity to move companies forward much faster is upon us due to the speed at which digital, mobile open source and API solutions can be integrated. Installing best practice applications into established flows allows us to quickly iterate and innovate on to refine lead generation, improve agent follow up, ensure higher conversion and remove the friction from the transaction process.

 

Honing in on the 5 most important moves in month 1 allows 11 months implementation and adoption toward vast improvement in the formula.  We are sensitive to the older agent demographic but building scalability and leverage with the technology knowledge base of the Millennial, X, and Y generation.  Connecting people beyond the retrieval of cloud

 

 

data and onto a transparent platform of discussion, market knowledge  sharing and learning is what agents will value most going forward.  As the importance of brick and mortar subsides the importance of digital apps and connectivity is vital.  Discount brokerages can only play the one step split equation to attract agents, Companies with TS 2, (tools, strategies, training, and support) available in a tight package and easily accessible will win the recruiting war going forward.  Chasing discount deals is one thing, being able to offer growing a predictable, sustainable, and dependable career is what complete agent platforms are all about.

 

Treating tenured real estate company like a fresh start up with a one year goal of complete transformation is happening and the tools and knowledge to turn your history of success into a Roadmap to the future is what making your agents first in mind is all about.

 

 

 

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