Operations: Eliminating Friction
One year operations renovation taking a 40 year history of success and retooling for the next 40. Owners call it taking care of the three R's. Retention, Recruiting, and Results. We take it another step into the R2/P/E3 = Recruiting and Retention/Production across the value chain/ Efficiency, Execution, and Effectiveness in Operations. Becoming attractive to agents and clients is the key. Nail a few, now available 3rd party integrations into your enterprise processes; and become attractive, retentive and productive.
The opportunity to move companies forward much faster is upon us due to the speed at which digital, mobile open source and API solutions can be integrated. Installing best practice applications into established flows allows us to quickly iterate and innovate on to refine lead generation, improve agent follow up, ensure higher conversion and remove the friction from the transaction process.
Honing in on the 5 most important moves in month 1 allows 11 months implementation and adoption toward vast improvement in the formula. We are sensitive to the older agent demographic but building scalability and leverage with the technology knowledge base of the Millennial, X, and Y generation. Connecting people beyond the retrieval of cloud
data and onto a transparent platform of discussion, market knowledge sharing and learning is what agents will value most going forward. As the importance of brick and mortar subsides the importance of digital apps and connectivity is vital. Discount brokerages can only play the one step split equation to attract agents, Companies with TS 2, (tools, strategies, training, and support) available in a tight package and easily accessible will win the recruiting war going forward. Chasing discount deals is one thing, being able to offer growing a predictable, sustainable, and dependable career is what complete agent platforms are all about.
Treating tenured real estate company like a fresh start up with a one year goal of complete transformation is happening and the tools and knowledge to turn your history of success into a Roadmap to the future is what making your agents first in mind is all about.